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The Keefe Centre e-newsletter reached a target patient audience with interest in cosmetic treatments, informing them of pertinent specials and events, and further established the Keefe Centre as experts in cosmetic specialty.
The Keefe Centre e-newsletter reached a target patient audience with interest in cosmetic treatments, informing them of pertinent specials and events, and further established the Keefe Centre as experts in cosmetic specialty.
Client: Keefe Centre ENT and Cosmetic Surgery Specialties
Problem: A medical office originally specializing in ear, nose, and throat (ENT) added a cosmetic division and needed to create and maintain an engaging eNewsletter to inform current and prospective patients of available services.
Role: As Marketing Specialist, I was tasked with:
- building e-newsletter design templates for Keefe Centre cosmetic division events, treatment specials, and patient birthdays;
- creating a strategic content schedule;
- distributing the e-newsletter; and
- maintaining the subscription list.
Solution: Cosmetic division patients received 3 unique, informative communications per month. 10 of 20 attendees of a SculpSure special event booked directly through the e-newsletter. For the first time, a birthday card to a patient resulted in a direct booking of a cosmetic treatment.
Testimonial graphic from patient eNewsletter.
Birthday banner from patient eNewsletter.
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